SINCE 1911 - anticipating the demands of tomorrows market - today!
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Better Brand products by Holbrook Lumber Company

Try the Better Brand Difference

Better Brand®

Better Brand Network Inc. is an International procurement company serving the needs of Distribution/Dealer partners in the US and European markets.

Better Brand Network (BBN) works closely with our Distribution/Dealer Partners to position engineered valued building materials that often exceed current large brand technologies.

BBN seeks out high quality building products based on science driven technology over brand value metrics. This philosophy serves the needs of Dealers that are not playing on a level playing field when it comes to Major Brand equality verses other Dealers that represent like brands in their market.

BBN products procured internationally and domestically:

  1. Better Brand PVC free foam: boards, sheets, mouldings and pattern stock - for 10 years now!
  2. Siberian Larch: decking and components, siding and various profiles. Dense and Durable, fine grain slow growth specie used in Europe for over 50 years as exterior decking and siding. For 3 years and growing fast. Great performance with price point value.
  3. Better Brand SYP Pressure Treated: A Superior Grade selection process from select mill partners: Treating since 1965 and a Koppers Licensed treating plant: dimension, decking and components, boards, fencing, timbers and plywood and specialties.
  4. E-Prime Paulownia: 15 years of experience graded to strict Better Brand specifications and consistently superior to other Paulownia offerings: boards, bevel siding, beaded and nickel gap.
  5. WPC Decking products: 20 years of experience with various technologies; Polyethylene, PVC, Nylon, other.


New products coming in 2019!


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See the Better Brand product line with Holbrook Lumber

Certifications & Associations

The Northeastern Retail Lumber Association (NRLA) logo


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"... I purchased this product because it had the most realistic look and the ease of installation. The panels are light weight and can be easily cut to size. I've installed cultured stone many times and GenStone is by far is much easier to use. I would recommend this product to anyone looking to install cultured stone."
~ Walter – Reading, MA

“Choosing MoistureShield® was the best decision ever. Walking onto our porch we had a area that always stayed slippery. No matter how many times we bleached and cleaned it nothing worked until we used MoistureShield®. It's now safe to walk on when it's wet.”
~ Ada Miller

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Our Manufacturers

                  Decor Deck           Moistureshield           Starborn           Eprime           BetterBrand           Superior           Mantis           Nova

             Plastibec        tigerclaw        Keylink        Aeratis        Anchorseal        Koppers        Holztec        Americana Bingaman decking, siding, porch flooring